Our Mission & Ambition
Morocco is developing and modernizing through multiple infrastructure projects: highways, ports, dams, airports, new cities, social housing ... These huge sites generate a growing demand for construction materials, especially cement in its quantitative and qualitative dimensions.
With its two production plants in Ben Ahmed and Beni Mellal and its two distribution platforms in Salé and Fez, Ciments de l'Atlas (CIMAT) is positioned as a national cement operator of reference in the dynamics of national development both economically and socially.
CIMAT's mission
To produce and develop innovative materials and services for its customers in particular, and for the BTP sector in general. All operations and actions of the brand are carried out in compliance with the standards and principles of sustainable development.
The ambition of CIMAT
To position itself as a key partner in the development of strategic projects in Morocco by achieving excellent operational, economic and financial performance.
CIMAT's commitment to sustainable development
Based on a balance between economic growth and respect for the environment has materialized in the design and choice of equipment of its two units, by adopting the most rigorous international standards in terms of environmental preservation in all its different components.
CIMAT's commitment is also reflected in its respect for human beings and the creation of value for its employees as well as for the populations of the regions where the group operates.
CIMAT's values guide our daily behavior and are a pillar on which our strategic decisions are based.
Commitment: We believe that commitment must be more than ever at the heart of our actions. We are committed to building a better future in all the regions in which we operate, and to sharing more each day the vision of a more responsible future and the will to improve.
Excellence: we place operational excellence at the heart of our daily concerns by combining technical expertise with the rigorous cost management necessary to be an effective and efficient producer of building materials. We add value by consistently delivering high quality products and impeccable, innovative service to every market segment.
Determination: we are a team of experts, passionate about the business and we are guided in our daily work by a strong orientation for the achievement of our objectives in the respect of our commitments.
Our business modelWe are an industrialist, a national economic operator, we produce quality cement, but not only that, we produce expertise as well.
We produce sustainability. We produce social value with our neighbors and in our areas of operation. We produce, above all, satisfaction and added value for our customers, our employees and our institutional partners. We are close to all these audiences. We listen to them.
With them, we are committed every day. We are committed to a better future. For everyone.